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西法特西法特
Aug 02, 2022
In Fashion Forum
Let’s take an example to put this theory into practice from a search perspective. We have decided that we want to buy a new phone. That journey may have several touchpoints from the trigger of needing a new device to the purchase of a specific model online. Customers may go through several phases of exploration and evaluation until they develop a consideration set of phone brands and models based on their needs e.g. cheap, reliable, best value, etc. Once the initial research phase is over and the choice is narrowed down to a handful of options, this is where the real opportunity for marketers arises. Using behavioural economic principles can close the deal; designing your product landing pages bearing in mind the six principles mentioned earlier is essential. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Are you using behavioural economics nudges to guide users through the “messy middle”? 1. Are your product landing pages clearly featuring the key product information and USPs? Based on our earlier example, this could be phone technical specs, price, personalisation options, finance options, warranty, delivery, etc. This is related to the category heuristics. 2. Are any authorities or credible sources featured, helping to reassure the customer this is indeed the right choice? Although this proof can vary based on the product or service you offer, in our phone example it can be a video, a quality badge, an expert opinion, even a highly regarded influencer enhancing trustworthiness. This is the authority bias. 3. Are comments or reviews from past customers integrated? This is especially important for high-involvement purchases, when customers are likely to carefully evaluate the purchase as there is a risk of emotional consequences if a mistake is made. Read ‘The value of adding friction to the frictionless experience’ to learn more, i.e. phones are costly and therefore a high involvement purchase. This is the social proof bias.
How to nudge consumers down the funnel across a range of purchases content media
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