Forum Posts

Robinrobi Seo
Jun 18, 2022
In Fashion Forum
A project that the author has done recently has been completed. Although the effect is positive, it does not meet the expectations. The goal of this project is to increase the loan income, and the means of improvement is to shorten the user's operation path and category email list increase the transaction conversion rate. The final result shows that only some customer groups' lending income has increased, and the entire customer group's non-lending income has category email list decreased. what is the reason? Please listen to me. 1. Project Background The market acquisition of customers in the lending industry is often placed in information flow channels. Such as Kuaishou, Douyin, Toutiao, etc. The delivery method is the H5 registration landing page, and the process is to guide users to download the APP after successful registration. After analyzing category email list the registration data, it is found that among the average daily registered customers, the old customers account for as high as 40%. That is to say, among the active customers of the APP, some users come from the information category email list flow channels launched by the market, rather than actively opening the APP themselves. For 40% of the old households, there are many opportunities to tap (old households are registered users). The structure of this batch of users is very rich, most of the users are not credited or rejected, and a small number of users have passed the credit. In fact, different customer groups have different needs. The current business method is to guide all downloads and log in to the APP, which is too crude. Therefore, it is imperative to refine the operation of different customer groups and shorten the user category email list operation path to increase the conversion rate. 2. Project plan 1. New version improvement ideas For old customers who have repeatedly registered, first guide the user to complete the transaction category email list on the H5 page, and then guide the user to download or log in to the APP after the transaction is completed. It is predicted that the transaction conversion rate can be improved. As shown in the figure below.
Shortening the Category Email List User Path May content media
0
0
3
 

Robinrobi Seo

More actions