Apr 04, 2022
In Fashion Forum
Get sample issues of the magazines you are interested in by requesting them from the magazine. Ask for a rate card. A classified ad that draws mailing list inquiries can be followed by a print ad that asks for an order. Learn as you go. Maybe you will eventually buy a half- or full-page ad. Make sure you bargain with the magazine. Ask for a cost break. Also ask them to run a small side-bar or other article or press release to increase your sales from your print ads. Mailing Lists Your mailing list can come from your classified or print ads. Your best list is your customer list. Repeat sales are the grit of mail order, The Mother Load. So keep your list up to date and keep mailing follow-up offers. If you purchase mailing list the use of a mailing list, then make sure it targets your potential customers. Some lists are full of non-buyers. These curious people answer every ad in site and get on many different lists. They never buy a darned thing. Purchase the use of a list that has people who are definitely interested in your products. Make sure the list is of buyers and not window mailing list shoppers. Most direct mail operators recommend that you find a list broker in your area that has experience and broad list resources.