need and adapt our products and services so that they are really useful to them. 4 people Companies are made up of people and run by people, and both employees and customers have emotional needs. The only way to have an ethical, transparent clipping path service and values-based company is to put the well-being of people before profits. For the workers, this translates into policies such as work-life balance or the flexibility of working by objectives, which create a climate of trust and cooperation. This paradigm shift is called " human-centric marketing ", a concept that arises when companies focus on the human
side and that can be synthesized in these questions: What can the people who are part of the company achieve? How do our business decisions affect people? How can we create value for the people who work in the company? 5) Experience User experience is one of the fashionable terms in the world of marketing, and it is increasingly taken into account in web positioning . But the term "experience" goes beyond digital and encompasses all aspects of the relationship between the brand and potential customers. Offering a quality experience is a differentiating factor that is becoming more and more essential.
7 questions and 3 ideas to improve your transparency marketing If you are considering adopting transparency marketing in your company, these questions can guide you to start: Do your ads and marketing accurately reflect customers' experience with your brand? What can you do so that the experience of interacting with your brand exceeds the expectations of your customers? If your employees were asked what the experience of working in your company is like, what would they answer? What is your company doing to improve the lives of employees? Are the directors and managers of your company a good example of people who live according to their values?